Based on which blog I was reading this week it was true/then not/then true/then not–that Google was rumored to be buying Feedburner. Finally–according to Feedburner’s site today it does appear to be an official acquisition.
I’m not really sure how it will change things. I use Blogger–attached to my Gmail/Google account. I also use Feedburner, which i now imagine will be showing up in my list of “more things” that I can do with said account. Considering how huge Blogger is, this acquisition doesn’t really surprise me.
The FAQs on this merger is a delightful page of double-talk. Nothing is being admitted yet except that a sale has occurred and Google wants to use feeds for advertising. How they’re planning on getting advertising into an RSS feed–I’m not 100% clear but I’m sure they’ll find a way.
Then there’s that nagging little note of Google trying to purchase DoubleClick. The argument is that it would create a monopoly and go against the anti-trust deal. Personally, I think Google just wants the tenth floor of the Port Authority building on 8th and 14th in Manhattan–which is currently DC’s home. Google already have a huge chunk of four/five other floors in that building for their office.
But that’s just my opinion.